Services: PROMOTIONAL PRODUCTS
Promotional products, or ad specialty items, are an effective and cost efficient tool you can use to market and grow your business.
They are memorable and foster positive associations with your brand. Furthermore, promotional products provide better cost per impression than television, magazine and radio advertising.
Global Promos can help you create a promotional product campaign with ease. We strategize with you at every step, from product selection to design assistance to production.
Uses- Referral gifts
- Thank you gifts
- Event sponsorship
- Employee gifts
- Leave behinds for client visits
- 84% of recipients of promotional products can identify the advertiser
- 42% of recipients of promotional products have a more favorable impression of the advertiser
- 62% of recipients of promotional products did business with the advertiser after receiving an item
- The average promotional product is kept for 7 months
Promotional products provide the most cost effective form of advertising when compared to TV, newspaper, radio and magazines.
Advertising Medium | Cost Per Impression (CPI) |
Radio | $0.005 |
TV – Syndicated | $0.006 |
TV - Cable | $0.007 |
TV – Prime Time | $0.019 |
Newspaper – ½ Page B&W | $0.019 |
Magazine | $0.033 |
Promotional Product | $0.004 |
*Statistics about promotional products from the Impressions Study conducted by the Advertising Specialty Institute (ASI)